Hello, Austin Podcasters!
I hope your month has been going by without a hitch. Below you will find notes from our February Meetup as well as news from the Facebook community and the podcasting world.
We want to hear from you. Share your voice to help us make the community better. We ask for a few minutes of your time to complete our 2018 survey.
I am going to make this monthly newsletter an actual newsletter. That means beefing it up. So, get in the loop and subscribe!
Where To Record
Need a place to record? Here are a few places that you can use.
Startup Studio Website
Mediatech Ventures has launched the Startup Studio website. There you can book time at the studio, view podcasting partners, and listen to a “radio” stream of partners podcasts by selecting the On Air logo.
How do you become a partner? You submit your show! For requirements, your podcast must be in Texas (check), or you focus on Media and Tech. Their focus is to build Texas up as a market before tackling other regions.
Be sure to check out Startup Studio website to see all that you can do and book your time to record.
Also, check out Todd’s tutorial for the studio podcast equipment: video & post
I remembered SXSW this year! That’s an improvement for this Austin newbie. The festivities will be occurring March 9th – 18th. If you are going this year, you may want to check out a few of their sessions related to podcasting.
Next Austin Podcasters Meetup
We are working on our next event to occur after SXSW. Expect an event on your calendar for the week of March 18th.
Where To Find Us
Yeah, we have a website!
Check out http://austinpodcasters.com and share with your friends that are interested in podcasting so they can join the Meetup and Facebook communities.
Austin FB Community
Have questions outside of the Meetup? Want to continue that conversation from a meetup to online? Do so on our Facebook group.
Thomas Umstattd has joined as an admin in the Facebook community. He, Todd, Moby and I will be working together to make the Austin Podcast community even more awesome.
Check out Austin Podcast FB Community.
PS. Add your podcast to the spreadsheet Moby has created so that we can track and help promote each-other: FB – Let’s Do This…
Want to support the Austin Podcasters Meetup? Shop with our Amazon affiliate link. That’s it! Amazon gets your money, you get a product, and we are cut a little slice to help with hosting and other services.
Everyone arrived and grabbed their coffee’s, muffins, and their TASTY chai latte’s. After a few side conversations, we jumped right into the meetup starting with introductions. Here are the podcasts and soon-to-be podcasts from the meetup attendees:
Knucklehead Podcast by Stephen Colon
Texas Steampunk Collection by Flavio & Thax
Go Hunt Life by Todd Nevins
ApexThis Podcast by Mark Askew
Novel Marketing by Thomas Umstattd & James Rubart
The Contrarians by Julio Olivera
Peor Caso by Armando Loyola
Friends With Deficits by Adam Sulton
Allie Morris is a journalist by day working to start a politics podcast. By night, she is looking to create her own podcast on family relationships and fact-checking them.
Lana doesn’t have a podcast yet, but she is looking to assist in podcast editing and production.
Dara doesn’t have a podcast yet, BUT she does have 23 episodes recorded for her future podcast “Words from Wednesday”.
Myrriah Gossett is the producer of the Seen Podcast that will be launching very soon.
The first question to kick things off was an inquiry into who monetized their podcast.
Myrriah shared that given her work in fundraising she had the experience in pitching her show in order to gain sponsors.
Todd shared that he monetizes his podcasts and has had an advertiser after 35 episodes of his show, Go Hunt Life. The advertiser is a friend who decided to join forces with Todd to become a sponsor. Todd charges in block increments submitting sponsorship renewal requests after a predefined set of episodes. For this sponsorship, Todd commits to 3 Facebook posts, 20 tweets in a 10-week increment, and lists the advertiser in the show notes.
In addition to the sponsor, Todd also promotes his own personal business in his shows ad spots which have been a great way to receive potential client inquiries. He rounds it out with Udemy podcast training videos.
Thomas also shared that he monetizes his show. He initially started a business first and then built a podcast to compliment it. For advertising, he used his own WordPress plugin to fill in the ad spot.
With content from his podcast, Thomas created a course with an initial price of $25 and was able to seel to 1/3 of his audience. He then raised the price to $50 and then to $100. Building off this, Thomas launched another course, that centered on taxes for authors, with his dad who is a CPA. The course was priced at $99. With a combination of coupons to play with pricing, he was able to sell almost $2 thousand dollars.
Thomas is also looking at Patreon to offer additional content for listeners such as Q&A, course discounts, and monthly tip guides/toolkits. Patreon also allows you to have special custom RSS feeds to deliver special bonus content to specific users as opposed to your primary distribution methods. There is also the possibility of integration to build out a members-only section of your website that is populated via Patreon members.
Stephen inquired about merchandise for your podcast. We talked about how merchandising is difficult as the brand is typically your podcast and you need to build an audience in order to buy into your brand.
Though, in some instances, the brand could be generic enough to appeal to non-listeners of your show strictly due to design. You could also have a phrase that could have enough appeal to expand beyond your initial market. One such brand that stands out is Supreme. A skate shop turned into a fashion brand. While I am not into fashion or skateboarding, I’ve come across this company in the tech world as the tech community places the Supreme branding on their PC cases, phone cases, wallpapers, and more.
Want to know more about branding?
Check out my Podcast Movement 2017 notes for the Brand, Grow and Market session from podcaster Stephen Hart.
Want to create your own merch?
Check out the old behemoth Cafepress, or newer entries such as Teechip or Printful. My most recent experience is with Printful as I work on a few projects 😉 I’ve decided to give Printful a try due to some of their offerings, store integrations, and capability to drop-ship which is really key. Why is drop shipping important? Say I find someone in Austin to create something awesome. I can ship that to Printful and they can stock the store and handle shipping and returns.
This sounds like a meetup topic or full-length article. Stay tuned for more!
- Live user reactions
- Live broadcast from the show page and share your personal feeds as well to reach more people.
- The more people you have viewing the stream, the more likely you may need a moderator.
- Easier to embed in a pay-wall
- No good way to push out. You need to have an active Twitter.
- It will push to subscribers
Live shows are great for those have an interview based or group based shows as you have a co-host and guest interactions. Even solo hosts whose show is more of a radio-style with user call-in’s or interaction would be great for live video. For those of us, like myself, that have scripted shows may find it more challenging.
As always, experiment and see what works for you.
How To Get More Listener Reviews
To prompt your listeners to write reviews, you should read reviews on the show to get people to understand what the review sounds like. This prompts people to know what to say should they choose to write a review for you.
Be aware that not every podcast directory such as Google Play Music or iHeart Radio offers the ability to perform reviews, therefore, you are heavily relying on your iTunes subscribers to provide reviews.
- If someone isn’t opening your email, you want to remove them.
- Some mail plugins (WordPress) look at your open lists
- Remove hard bounces so that you don’t end up being marked as spam
One of everyone’s goal should be to getting people to subscribe to their mailing list. This allows you to begin a Newsletter to share content with your subscribers. You can also use this as a promotional channel to share courses, product launches and more. Be sure to target what the user is subscribing to so that you have more success.
Helpful Newsletter Links:
- NPR: How to develop a strong, sustainable local newsletter
- NPR: Want to start a newsletter?
- Why building your email list is so important
- SPI: How to start an email list in 2018
Promotion and Marketing
- Ensure your account is a business account
- Must have a facebook page to promote
- Give users a “call to action”, something you want them to do after viewing your promotion.
- Use Instagram Stories to help promotion
- Maybe better for brand promotion rather than listener
- Advertising on Overcast
- Promote through other podcasts (buy/trade an ad spot or sponsor a podcast)
- Cross interview and cross-promote someone else’s podcast
How To Join Alexa & Google Home
- How to turn your podcast into an Alexa flash briefing
- How to listen to your podcast on Amazon Echo
- Submit to TuneIn
If you have already submitted your podcast to Google Play, you can simply say “Hey Google, play <insert podcast name>, and away it will go.
If you have NOT submitted your podcast for Google Play, just click me to get started.
Hosts & RSS Feeds
Many of us use a mix of podcast hosts ranging from free to paid. A few services called out are:
This steemed an additional discussion about OWNING your RSS feed. An RSS feed is what you give to podcast directories such as iTunes so that it is able to pull your podcasts. This is also what your listeners, unknowingly, subscribe to in Apple Podcasts, Overcast, or any other podcast app.
I could go on and on, but here are two links to help explain and give you some pro’s and con’s as well as examples of other podcasts:
Are things getting stale? Are you or your co-host losing motivation to continue on?
One thing that Thomas suggested was to rotate co-hosts. This brings in different perspectives and changes up the interaction on the show. One example is the podcast Writing Excuses. Some hosts are not in every episode and others are rotated out in new seasons.
In addition, you need to ensure that you and your team are motivated outside the podcast. Is this something you actually want to do? Is this something you still enjoy. If you find that this is something you are no longer enjoying, ask yourself why and see if there are any changes you can make.
Another thing to add to your pocket is an audience survey. If you do not already have a method to allow listeners to write into the show, a survey can help get details about your audience, what they like and don’t like, as well as what they would like to see in the future.
You can google for varying examples online but here is an example of a survey I built last year for my listeners: Example Survey
And that’s it!
See you next time!