A Wizard is never late, nor is he early. He arrives precisely when he means to.Gandalf
Editors Note: Sometimes you bite off more than you can chew, and life throws unexpected things your way. Apologies for getting summary out later than intended. This post is for the 8/7 Brand Design for Podcasts Meetup
- Courtney Leonard – Vox – Senior Brand Design (Guest Speaker)
- Scott – Passion Project (have not launched yet) Launch
- Enrique – Team NCS Podcast (?)
- Carol – Demon Trash Podcast
- Chris – (here to learn)
- Tina – Dos Afro Lingos (?)
- Carmen – Voice actor, here to learn
- Scott David Gordon – Austin Art Talk
Below is a summary of my quick notes from the wonderful presentation by Courtney.
Before you start – research. Look at your competitors and see how they are designed. What does their visual representation look like? Then expand beyond your area for similar competitors. Example: I may look at other podcast art as my “competitor” and then look at the music album art, and book art as similar competitors.
Think beyond the podcast art. Create other assets such as favicon, badges, and more to use online. Keep scalability in mind to shrink and enlarge your art. Your art should be flexible to use in extremely large sizes to tiny sizes and still be legible and or recognizable.
Use your podcast reviews to gain sentiment analysis. Are they cheerful, charming, or inspiring responses? Does this match with what you want people to feel?
Your podcast makes me feel warm and fuzzy inside and long for the 90’s again!Some random person in a podcast review
Feedback like the above could be a sign they love your 90s podcast art and your desire to make your art warm and fuzzy worked.
Think about the hierarchy of your art. What do you want to have focus? Making the host picture in black and white can place the focus on the text. Putting the host picture in color could make the focus the host. What draws the eye?
Create 3 mood boards and ensure they are as different as possible. Put things that inspire you for the keywords that your podcast is to represent.
A mood board is a collage of images, text, and or textures to convey a feeling or idea.
Test the logo inspired by each mood board. Small refinements can have a big impact.
Design inspiration for a mood board:
Start in Black & White before moving on to explore colors.
Explore color for your podcast and its brand. Try the logo in various colors to see what feels right to you.
Use different weights of the same font. It adds dynamic to the hierarchy.
Contrast checker for text: webaim.org
Book Art Design
We talked about how podcast art is reminiscent of album art and book cover design. In this discussion, Chipp Kidd was referenced. Here are two Ted Talks of his to see his process in book design and maybe it can help you with podcast art:
– Designing books is no laughing matter. OK, it is
– The art of first impressions – in design and life
Courtney recommended a show if you want to get further behind the scenes in design:
– Abstract: The Art of Design
Run by married design duo Bryony Gomez-Palacio and Armin Vit. They run the popular blog Brand New in which Armin reviews brand designs. This is great research to dive deeper into the design world. They also run the Brand New conference and create the design and materials out of their home. Here are some fun links:
– 2018 Conference identity with a concrete theme
– 2016 Conference identity with rhinestone theme
– Brand New Blog
Vox Podcast Network
See some work by Courtney and how art is defined on various shows.
- Fiction Podcasters Meetup – Aug 25
- Podcast Movement Recap Meetup – Aug 31
- Resources Page – A collection of podcast resources from the community
- Links Page – A bookmark of our most important links
Until next time!