- Yolanda | Eatin & Sippin Locally
- Daniela Ocampo | Millennial’s Drive
- Erika Marcoux | Your Truth Revealed
- Vaughn | No show at the moment – concerts.love, iot.directory
- Bob | Trail to Austin
- Abi | Conscious Construction
- Jess Golding | Ready Get Centered Go
- Thea Wood | Backstage Chats
- Dominique | Love at first insight (forthcoming)
- Chris & Hallie | One To Grow On
- Vani | Amor In The Digital Age
- Mark | The Productivity Lab
- YOU – If I missed you, PLEASE, let me know and I will get you added to this post.
On the cusp of hallows eve, us podcasters left our home studios behind to enjoy some lattes, tea and great discussion! We teamed up with Austin Lady Pods and all I can say is that the conversation was on fire! Below are a few highlights.
We briefly touched on music in your show. Mark shared that from a legal perspective, “fair use” seems to be on shaky grounds from the perspective of court battles that have happened. Even so, small clips with commentary upon them seem to be ok. If the artist is local, it may be better to just reach out to ask to use the clip, let them know what you intend to do, and maybe they will even promote the show to their followers or just give you the OK.
Check out our Resources page for links to legal information such as music in your show.
Finding Your Audience & Growth
This was the heaviest of the topics we discussed but I will boil it down to just a few sentences. The question central to everyone seemed to be on growing your show. We then pivoted to finding your audience. The reason for this is because we look at the numbers of downloads for a show and compare ourselves to these mega shows who already had a built-in audience while we have to build our audience from scratch.
One way of finding your audience is identifying who you are speaking to. Vaughn and Mark suggested creating Avatars. These are profiles of your most ideal listener, what their needs and wants are. What problems they are trying to solve and more. Jess shared that when she built her Avatar(s) they were _not_ who she expected. Jess also shared Amy Porterfield’s Online Marketing Made Easy as a resource that helped her.
We also discussed the concept of 1,000 True Fans. There are many podcasts that have small audiences but they are highly engaged! And how does this happen? The hosts are where their audience is. Dominique referenced this with how bands interact with their fans. Are you interacting with your listeners? Are you where your listeners are hanging out?
Abi mentioned that instead of being the interviewer, we could be the interviewee. Put yourself on someone else’s podcast. You can expand your sphere of influence by letting others know you exist. Abi’s podcast spiked in downloads from just being interviewed on another show.
Check out Stagepass to auction your experience.
You know that feeling. Opening up about your podcast for the first time to others. It’s scary. Daniela asked how do we handle this? How do we get over the feeling? Erika shared that she learned that not everyone is going to be into what you do and she had to just say ‘who cares’. We all agreed that maybe the person you’re speaking with is not your ideal Avatar and that’s OK! Yolanda also shared her experience with co-workers who she thought would love the idea of her podcast but found that they weren’t as excited.
Mark shared that he has experienced this as well. One way he handles this is by sharing his experience when the conversation arises. If he is speaking with someone and they say “it always takes too long to do”, he offers a suggestion and references he talked about it in his podcast. There is more nuance, but the goal is to solve someone’s problem and maybe that is just listening to someone’s story.
Abi shared a great term “Vulnerability Hangover” from Brene Brown. See Brene’s TED talk about vulnerability. It really puts a button on putting our selves out there with our shows.
Just a note on these housekeeping items, they are primarily focused on non-fiction/non-narrative podcasts. Hopefully, I will see you at a non-fiction event.
- National Podcast Month– All of November
- Austin Lady Pods – KUTX Tour (Nov)
- Permanent Rcrd Tour – Dec 11 (keep an eye out for event page)
- Let’s Plan Workshops – I will be repeating these free planning workshops. Coming soon!
- Fiction Meetup Soon!
- Podchaser – IMDB of podcasts. Make sure your show is listed.
- Resources Page – A collection of podcast resources from the community
- Links Page – A bookmark of our most important links
Until next time!