Please note that links to products below are affiliate links and the prices listed are subject to change. Additionally, this is not a comprehensive list and is simply meant to get things started for you.
You don’t need much to get started with podcasting but you can choose from each category to build your own podcast kit. Given the options below, I will list an example pick to get you started.
Hardware can be your friend or worst enemy. The best thing for you to know upfront
Got a mobile phone? You can certainly get away with recording into your phone with whatever app is available or you can download audio recording apps from the respective app stores.
If opting for an XLR microphone, these cannot plug directly into your laptop and you need an intermediary device such as an audio interface.
This interface connects to your computer via USB and allows your computer to see your XLR microphone. This devices also manages the sound processing at a higher level than what your standard computer sound card can do.
Recording / Editing Software
You can record and edit with the software below.
- Mac & Windows:
- Garageband – Free
Tip: Audacity is a popular option for podcasters because it is free and is available on Windows and Mac OSx. Each tool, and there are many more than listed, will have their own learning curve. Hindenburg ups the ante as you get automation features. Audition, and Pro-Tools, take it even further as they are advanced audio production tools.
Remote Recording Software
Not all of your guests will be local. Here are just a few of the services that are used by fellow community members.
- Squadcast – Record remote interviews with guests. Starts at $9.
- Zencastr – Record remote interviews with your guests.
- Zoom.us – Video communication and meeting platform. Basic plans are FREE.
Typically, you do not want to host your audio files on a standard web host as you’re typically limited with bandwidth but you can certainly get away with it if you own your podcast RSS feed. Either way, if you self hosted you can certainly redirect the feed at a later time. Podcast specific host providers give you lots of bandwidth (this is important for podcasters as their shows grow) but typically limit to the number of podcasts, hours of audio and or the size of the audio file you can upload in a given period of time.
- Bluberry: $12/month (starting)
- Libsyn: $5/month (starting)
- Libsyn OnePublish auto publish with wordpress
- Buzzsprout: Free/month (starting)
- Podbean: Free/month (starting)
- Anchor: Free
Tip: Don’t worry. If you ever decide you want to change hosts, each does provide instructions on how to redirect your podcast RSS feed. What is that? Think of your podcast RSS feed as your website URL but specifically for your podcast. There is much more to it, but that’s all you get for now.
Mic: Blue Snowball | Software: Audacity | Hosting: Podbean
You are not done yet. Once you create your podcast host account to upload your audio, you will receive a special URL to submit to the Podcast Directories. These include direct
For more, check out Buzzsprout’s Directory List.
Name Checking Service
Not comprehensive, but Namechk allows you to check to see if your podcast or website name is available or taken across a multitude of services.
If you want to own your RSS feed, you will need your own hostname (web URL). Most service provides you choose for hosting will provide you an RSS feed like:
Owning your own will look like:
Most service providers will let you integrate with your website and provide your own URL.
For websites, I recommend WordPress (I have the most experience with this platform) and the plugin Powerpress. Powerpress plugin is by Blubrry (a podcast hosting company) but you can use with any provider as it simply accepts the URL to your podcast MP3 file. Additionally, you can simply purchase the web URL for your podcast and have it redirect to wherever you like such as iTunes, Instagram, or to your podcast host page.
Tip: Owning your own podcast website has advantages as you are building brand awareness and a future home you can expand into should you decide to grow from podcasts to books, merchandise, and more.
For those who don’t write script for their podcasts but would like to provide a transcript of their episode, here are a few services you can use:
Alexa & Google Home
Want your podcast as part of a flash briefing or for a full listen? Here are two resources to help you create flash briefings for Alexa or to have your podcast pulled from TuneIn to play on Alexa:
- How to turn your podcast into an Alexa flash briefing
- How to listen to your podcast on Amazon Echo
- Submit to TuneIn (How to submit)
If you have already submitted your podcast to Google Play, you can simply say “Hey Google, play <insert podcast name>, and away it will go.
If you have NOT submitted your podcast for Google Play, just click me to get started.
No you cannot use someone else’s song for your podcast intro. Learn this and so much more to make sure you’re covered:
- Creative Commons – A podcast legal guide
- Creative Commons – Legal Music for Videos
- Creative Commons – Licenses
Sounds & Music
- Sounds.com – Sound/Music service
- Free Music Archive
- Instant Music Now
- Neo Sounds (pay)
- Free Play Music
Here are some books that you can take a look at:
- Out on the Wire by Jessica Abel (There is also a podcast)
- Sound Reporting by Jonathan Kern (NPR)
- Reality Radio by John Biewen, Alexa Dilworth
- Screenplay by Syd Field
- The Brand Gap by Marty Neumeier
Planning is essential to the success of your podcast. Review and or create your plan for you podcast for the next 90 days:
If you want formal training – it’s best to research film audio post-production to see how you can work with dialogue, sound, and mixing. There are dozens of resources online. The best method is to just do it yourself but there are some other good resources as well:
- NPR Training Guide | Ear Training
- Mixing audio stories
- How to mix
- HowSound Scoring Stories Part 1 & Part 2
- Video: How to compress for dialogue
- Sound Design w/ Jonathan Mitchel
This content was presented at the Online First Summit. View the keynote slides below: