- Dan | No show at the moment.
- Scott Gordan | Austin Art Talk
- Yolanda | Eatin & Sippin Locally
- Michael | Alohomora & Speakbeasty (former host)
- Andrea & TK | No show at the moment.
- Moby | The Fire Show
- Tangela | Beats in a bottle (upcoming)
- Vaughn | No show at the moment.
- Collin | AniMonday
- Tom | The Good Morning I Love You Show
- Mark | The Productivity Lab
- YOU – If I missed you, PLEASE, let me know and I will get you added to this post.
We had a great turnout of podcasters and there was a mix of those that have yet to launch their podcast and those whos podcast already exist but is undergoing a change. And as always, a great conversation followed.
We also held a raffle to giveaway “Out on the Wire” by Jessica Abel. Congrats to Tangela for winning this book! I hope you enjoy it!
On with the summary:
We discussed if any used seasons for their podcasts. This question was prompted by Andrea as part of research on how she and her co-host (TK) will set up their show.
Most do not have seasons but a few of us did. Yolanda (Eatin & Sippin) notes that she defines a season when she feels she needs a break. She “completed” season 1 by taking the summer off to catch up on editing and record new interviews. Colin (AniMonday) noted that he and his wife show follows the standard anime show season of 24 episodes. That’s where they evaluate if they need a break or if they should proceed. Mark (that’s me) noted that in his solo show, he runs 8-10 episodes for a season and then breaks for vacation and or build bulk content while the new show he co-hosts runs at a lag to give time to edit. The first season would complete when the duo needs it to.
Depending on your show type and your schedule, you will have to select a format that works best for you.
What Would You Do Differently?
Tom (Good Morning!) asked a great question – what are the 3 things we would do if we were launching our show now. Moby (Fire Show) noted that he would start a Facebook group immediately to give a place for listeners to connect, and interact. Mark noted that he would do a podcast launch party and a podcast launch team.
We briefly talked about podcast directories such as Apple Podcasts, which most apps receive the list of podcasts from, Spotify, Stitcher, and Google Podcasts. Google Podcasts is different because it scans the internet for podcast RSS feeds and adds it to its “directory.” There are things you can do to ensure your feed is picked up by Google quicker. Once added, the show can be played from any device. Here is a search for Tom’s The Good Morning! I Love You Show!
Read about their podcast guidelines.
This was another great discussion. Yolanda wanted to know if anyone used release forms. This discussion lead to being uncomfortable with using them or using them as a good “just in case” tactic. The consensus seemed to be that any interaction with the person who is signing one is to be respectful of them and their wishes. Dan noted a great way to assuage any fears is to use an explainer such as “It will be great to have you on the podcast. To have you on the show, can you sign our release form because …” With this, you can explain the reasoning which will help put the person at ease.
Here is a great write-up on release forms from a lawyer if you want to dive further: Did my guest need to sign a release form?
As Mark says – “Run your podcast like a business.”
Scott asked about Trademarks. Trademarking your show name or business name is a lengthy and expensive process. In short, once you define the name you want to trademark, getting a lawyer experienced in trademarks is best. Tom shared that just for the search you are looking to spend ~$500. This entails finding other similarly named businesses, not just from spelling but sound as well. Names are also taken to the root word therefore, my business “ApexThis” is cut to just “Apex” as the keyword. Then it searches for the category that I want to register the trademark for to see if it is taken, or if there are competitors. The lawyer will advise you on your chances before actually submitting your application which is another ~$500, plus any additional fees.
If you are thinking of trademarking your show name, there is a monetary investment in doing so. Also, keep in mind that you must defend your trademark as well to retain it.
Just a note on these housekeeping items, they are primarily focused on non-fiction/non-narrative podcasts. Hopefully, I will see you at a non-fiction event.
- 1,000 True Fans
- International Podcast Day
- October 26th Weekend Coffee Meetup
- Texas Podcast Conference 10/25-10/26
- Resources Page – A collection of podcast resources from the community
- Links Page – A bookmark of our most important links
Until next time!